George C. Fassett, Jr., MBA
Businessman, Strategic Business Advisor, and Community Leader — Lean Six Sigma Blackbelt, U.S. Patent Holder
Dallas / Fort Worth · 817-764-0200 · www.mebuis.com
Senior Executive Profile: CEO, President
Areas of Expertise: Executive Management, Corporate Development, Information Technology, Artificial Intelligence & Software Development
Credentials: 20+ Years as a CEO; Excellent Track Record of Results; MBA Degree; Six Sigma Lean Black Belt; Six Sigma Champion, U.S. Patent Holder
A strategic, visionary, and entrepreneurial executive with documented success in company leadership and growth. Experience in leading all aspects of a start-up and advancing its development over 3 decades. Assembled the teams, processes, and tools to create a lean operation that responds resiliently and fluidly to clients. Sharp, intuitive problem solver who is skilled at rectifying issues in early stages. Engaging, high-energy leader who will promote a company effectively to external parties.
Leverage expertise in technology tools to solve mission-critical business problems. Skilled in conducting deep-dive analysis of existing infrastructures, identifying key issues, and devising / executing strategic plans for resolution. Earned high praise from numerous clients for the exceptional value provided to their businesses. Drive collaborative relationships with civic, business, and non-profit leaders.
Career-Related Expertise
- Drove growth of THUMBTECHS to one of the leading IT-business service providers in the Fort Worth region
- Industry leader who created pioneering service solutions that established a model for other companies in the field
- Earned recognition in leading publications, including Fort Worth Business Press & Dallas Business Journal
- Significant contributions to numerous charitable causes in Fort Worth as a pillar of support in the community
- Sole architect and developer of AstraEngage — an AI-native business operating system with 10+ modules including a full CRM, built 100% in-house with no outside contractors or employees
“George is one of the most well-rounded leaders that I have had the pleasure to know… George is highly active and engaged within Fort Worth… he is a committed individual, generous patron, and great businessman with strong values… George Fassett has my highest recommendation…”
Professional Experience
Mebuis Business Advisors — Fort Worth, TX — 1998-Present
A boutique business consulting group specializing in overcoming organizational, project, or technological challenges by identifying, implementing, and managing strategic change. For 25+ years, Mebuis has served as an exclusive, trusted resource to founders, boards, and operators — pairing hands-on operating experience with a pragmatic, results-driven approach.
CEO / Principal Business Advisor / Founder
Consult with client companies to provide expertise and support for their mission-critical goals. Leverage an entrepreneurial mindset with a pragmatic, dynamic approach to address and resolve client issues. Aid businesses by pinpointing their resource-based advantages and executing a strategy for achievement, including change management and technology initiatives.
Worked with Luther King Capital Management with streamlining 24 disparate information systems into a single business intelligence platform. Centralized all systems and information for improved data visibility, workflow management, metrics, and decision-making.
Advised and helped build Cyber Security solutions as well as threat assessment plans and incident documentation systems for LKCM, ensuring fulfillment of OCIE requirements.
Worked with a worldwide digital signage firm RMG Networks (previously Symon Communications), serving as a consultant, advisor, and implementer for the Salesforce Enterprise platform. Analyzed each business unit and developed new processes to unify departments and BUs.
Delivered finished product over a multi-year process, including discovering and bringing together the entire project management lifecycle, supporting change management and worldwide training into the new system, and migrating data from each BU.
Currently working with M. Gale & Associates on strategic planning and execution. Reviewed organizational structure, interviewed all key employees, and reviewed financial statements, current marketing initiatives, HR functions, and business development activities.
- Delivered a strategic plan and currently implementing key initiatives of the plan, including building growth and value in the business.
- 2018 yielded a 100% growth doubling revenues, and tripling profit.
Currently working with Shartega Systems of Chicago on strategic planning and execution. Built an assessment and plan, currently executing and implementing to include financials, marketing, HR, operational efficiencies, and business development. Built sales playbook, training sales associates and account executives. Increase of 25% growth after first 9 months during 2018.
Worked with Required Team Gear as a strategic advisor which developed into a fractional CEO & President role. Modeled expansion plans and worked with large leading clients on revenue projections related to such expansion. Assisted operational factory floor efficiencies. Fixed bottleneck in Art Department by changing processes and workflows. Worked hand in hand with ERP and Floor Efficiency software systems for integration and factory floor business intelligence & data.
Designed, architected, coded, and shipped AstraEngage — an AI-native business operating system — 100% solo, with no outside contractors or employees. With 10+ modules including a full CRM, pipeline, proposals and e-signatures, projects, portals, customer service, files, lists, notes, and the Astra AI Workbench, Astra goes far beyond any CRM — it runs the entire business, with Astra AI woven into every module and enterprise-grade security (AES-256-GCM encryption, SOC 2 Type II, HIPAA-ready) on Astra Cloud.
Astra reflects a simple conviction: build software the way it always should have worked. It brings genuinely new ways to use AI to solve software headaches decades in the making — fixing the long-standing gaps others never addressed — and is hardened and improved daily. AstraEngage is the first major buildout, with more tools and solutions in active development.
Professional Experience
MebuisWorks — Fort Worth / Dallas, TX — 2016-Present
The technology arm of Mebuis — inspired by data, driven by solutions. MebuisWorks designs, integrates, and manages the systems that power growing businesses, and is the home of Astra (AstraEngage).
Founder / Principal Architect
MebuisWorks turns strategy into working technology. Where Mebuis Business Advisors defines the plan, MebuisWorks builds and operates the systems that execute it — CRM ecosystems, ERP platforms, managed IT, automation, and custom software — with a bias toward tools people will actually adopt.
Design and implement CRM platforms (Salesforce, HubSpot) and ERP systems (NetSuite, Microsoft Dynamics 365, SAP, Zoho) for growing organizations — 50+ implementations across 25+ years. Unify departments and business units, migrate data, and drive change management and training so new systems stick.
Architect and manage the underlying IT, cloud, and security infrastructure that keeps client operations resilient — building on three decades of managed-services experience carried forward from THUMBTECHS.
MebuisWorks is the home of Astra (AstraEngage) — an AI-native business operating system designed, architected, coded, and shipped 100% solo, with no outside contractors or employees. With 10+ modules including a full CRM, pipeline, proposals and e-signatures, projects, portals, customer service, files, lists, notes, and the Astra AI Workbench, Astra goes far beyond any CRM — it runs the entire business, with Astra AI woven into every module and enterprise-grade security (AES-256-GCM encryption, SOC 2 Type II, HIPAA-ready) on Astra Cloud.
Astra reflects a simple conviction: build software the way it always should have worked. It brings genuinely new ways to use AI to solve software headaches decades in the making — and is hardened and improved daily. AstraEngage is the first major buildout, with more tools and solutions in active development.
Professional Experience
1908 Builders — Southern DFW, TX — Present
Southern DFW's trusted commercial contractor — real bids, not guesstimates.
Founder / Owner
1908 Builders delivers commercial tenant improvements, remodels, and ground-up buildouts for offices, retail spaces, and restaurants — plus select residential investment and custom work. The business is built on fair pricing, on-time delivery, and transparency, with rarely more than one change order per project.
- Commercial tenant improvements, remodels, and ground-up buildouts across Southern DFW.
- Real, detailed bids rather than guesstimates — fair pricing and predictable outcomes.
- On-time delivery with disciplined change-order control.
- Select residential investment and custom projects.
Professional Experience
THUMBTECHS Corporation — Fort Worth, TX — 1995-2017
Provider of managed IT, computer, network, support, voice, data, and fiber services to Tarrant County businesses.
CEO / President / Founder
Launched THUMBTECHS in 1995, incorporated the company in 2000, and maintained year-over-year growth throughout tenure. Held full P&L responsibility for the organization, leading a cross-functional team and managing all client relationships. Created and implemented the initial and subsequent annual strategic business plans. Built the IT infrastructure, created all service offerings, and established all policies and procedures. Created a top-performing management and employee team.
Hired, managed, and evaluated all team members, with a focus on empowering employees and developing top performers. Served as the “face” of the company and primary spokesperson to stakeholders, clients, partners, and the general public. Participated in numerous philanthropic and civic activities throughout tenure.
Key Challenges: Forming and growing a nascent business with minimal funding and infrastructure; maintaining company’s top-of-mind awareness in a heavily saturated market; recruiting and retaining top talent; cementing partnerships with high-profile companies; achieving goal of year-over-year revenue and profit gains within fluctuating economies; and promoting cost-benefit features of THUMBTECHS to price-conscious clients.
Grew start-up THUMBTECHS to become one of the leading managed IT service providers in Tarrant County for small to medium-sized businesses. Identified and penetrated a virtually untapped market to ensure sustained growth.
Created and deployed a business model that became an industry standard, providing managed IT services at a flat monthly budget rate with an uncompromising focus on quality. Conducted extensive research to determine viability of flat rate approach vs. hourly fees.
Secured favorable placement for THUMBTECHS in local media, including the Dallas Business Journal and Fort Worth Business Press. Established and maintained a strong presence in the local area, positioning THUMBTECHS as a company that gives back generously to the community.
Landed partnerships with high-profile corporations, including Microsoft (Silver & Gold Partnered Provider), Lenovo and Dell (one of the largest equipment providers), and Ingram Micro (serves as a critical partner in providing equipment, parts, infrastructure, and outsourcing services).
Negotiated and acquired Nexus Networks to add data, voice, and fiber cabling as well as infrastructure services to THUMBTECHS’ existing service offerings.
Built an exceptional record of client loyalty through service excellence, leading to a steady stream of repeat and referral business.
Transformed employees into empowered team members who performed above and beyond expectations. Upheld employee retention above the industry average.
Professional Experience
FileKey — Fort Worth, TX — 1995-Present
A patented universal identifier system (U.S. Patent 6,532,481) — available for licensing.
Founder / Owner / Inventor
FileKey is a patented, human-readable universal identifier system — a code that resolves across every store, website, and device online. Imagine a UPC barcode that works anywhere on the internet, but written in words people can actually remember.
Invented and filed in the late 1990s and awarded as U.S. Patent 6,532,481 ("Product identifier, catalog and locator system and method"), FileKey is the earliest expression of a career-long pattern: identifying long-standing gaps in how technology should work, then building the solution. It remains available for licensing.
Education & Credentials
Master of Business Administration
Texas Christian University
Bachelor of Science in Computer Science
Texas Christian University
Patents
U.S. Patent Holder — Product Identifier, Catalogue and Locator System and Method
Certifications
Six Sigma Lean Black Belt Professional (LBBP) | Six Sigma Champion Certified (SSCC)
Professional Affiliations
External Cybersecurity Advisor, Fort Worth Mayor Betsy Price, 2017-Present
External Advisory Board Member, TCU College of Science and Engineering, 2014-Present
External CEO Advisory Board Member, National Football League Players Association (NFLPA) - DFW, 2017-Present
Board Member, Amon J. Carter Jr. Downtown Fort Worth YMCA, 2006-2009
Board Chairperson, Amon J. Carter Jr. Downtown Fort Worth YMCA, 2010-2011
Board Member, Children’s Charities of Fort Worth, 2015
- Fort Worth Civic Leadership — worked with Mayor Betsy Price on business initiatives in the city that supported young professionals’ association and bridging the gap between business and government in Fort Worth. Recently named as an External Cybersecurity Advisor to Mayor Betsy Price.
- Spiritual Care Network of Tarrant County — served as the 1st Director of SCN and continues to support the organization on an annual basis. Frequently act as an advisor and advocate for SCN and its Executive Director.
- Fort Worth Chamber of Commerce — launched one of the Chamber’s first small business network lead groups. Served as the major sponsor of the Chamber’s 1st technology publication. Developed, sponsored, and led the Leads Explosion program for 4 years as the Master of Ceremonies (connecting businesses throughout Tarrant and Dallas counties).
- Additional Organizations — Veterans Resource Center, 2016; Samaritan House, 2002-Present; Lighthouse for the Blind, 2007-Present; Hope Center for Autism, 2014-Present; Presbyterian Night Shelter, 2010-Present.
- Samaritan House Spirit of Hope Award, 2015 — awarded for civil, social, and financial contributions to HIV/AIDS, homeless, and veteran communities in Fort Worth.
- “40 Under 40” Recognition, 2014, Fort Worth Business Press — prestigious award that recognizes young professionals who are “outstanding in their industries and communities.”
- Mosaic Award — Amon J. Carter Jr. Downtown Fort Worth YMCA & Fort Worth Housing Authority, 2010 — recognized for contributions to the Children’s Center in the Housing Authority.
“I’ve had the distinct pleasure of knowing George Fassett for twenty years… his leadership, personal commitment to exemplary service, and sincerity with customers and staff alike is always apparent… it is his uncommon belief in sharing the good fortune of his business efforts that sets George apart.”
Recommendations & Recognition
Letters of reference and published features are presented as their original scanned documents.
